Reveller at Trinidad and Tobago's 2012 J'ouvert. Photo creds: Shaun Rambaran.

Reveller at Trinidad and Tobago’s 2012 J’ouvert. Photo creds: Shaun Rambaran.

A Search for Meaning

What does it mean to be a creative in the Caribbean?

And especially one who works in advertising?

It seems as though (at least in Trinidad) the whole island runs on Carnival and alcohol. Work is work (because bills are bills!) so it’s wonderful that activities are always happening which allow us to ply our trades, but do you ever wonder if most of your Life is being spent creating one-time-use designs or photographs that instantly fail to be important as soon as the fete is done, the releases are out, or the product is launched?

Is there ‘meaning’ in what we do?

— Posted on Wednesday 4th October, 2017


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